Rapper Doja Cat has mocked the controversial American Eagle ad featuring actress Sydney Sweeney, Page Six reported. The campaign, titled “Great Jeans” (a play on the words “genes” and “jeans”), has faced heavy criticism on social media.
In a TikTok video, Doja Cat — known for her hit “Get Into It” — parodied Sweeney’s monologue from the ad, exaggerating a Southern accent. “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue,” she says with an intentionally dramatic expression.
Commenters on the video were entertained by the 29-year-old artist’s mocking tone aimed at the 27-year-old actress. “You know it’s bad when even Doja is making fun of it,” one user wrote, accompanied by laughing emojis. Another added, “Didn’t think I’d live to see the day Doja Cat roasts Sydney Sweeney — and yet, here we are.”
Sweeney’s campaign for American Eagle has come under fire for allegedly containing covert racist messaging, with some critics even accusing it of evoking “Nazi propaganda.” The main issue, they argue, lies in how the campaign appears to glorify blonde hair and blue eyes as the standard of “genetic perfection.” The ad’s caption reads: “Sydney Sweeney has great jeans/genes.”
“When these traits are consistently praised as genetically superior, we all know where that leads,” said one TikTok user. Another commented, “This just regurgitates pseudo-scientific language used to promote racial supremacy. Historically, these features have been weaponized to maintain racial hierarchy.”
Outrage also spilled over into American Eagle’s Instagram profile. “Dear God — this is such a disgusting campaign,” one commenter wrote. Another said: “Gives serious 1930s Germany vibes.”
In the campaign images, the Euphoria star poses in a denim jacket with nothing underneath and blue jeans. In other shots, she shows off her midriff in a white crop top tied at the waist and baggy jeans.
Page Six reached out to representatives for both American Eagle and Sydney Sweeney for comment but had not received a response at the time of publication. | BGNES