Actress Sydney Sweeney registered as a Republican voter in Florida a few months before Donald Trump won a second term as US president. The information emerged as the public continues to focus on the new jeans advertising campaign featuring the actress and a play on words with her genes, The Guardian reported.

The star of Euphoria and White Lotus registered to vote in Florida on June 14, 2024 — shortly after purchasing a mansion in the Keys — and listed her party affiliation as Republican, according to publicly available records. This came about two weeks after Trump was convicted in New York for criminal falsification of business documents and before he secured his return to the White House in the November presidential election.

It was also about two years after the 27-year-old Sweeney was criticized by some US media outlets after she was photographed at her mother's birthday party, where several guests wore hats resembling those with Trump's "Make America Great Again" (Maga) logo. The Spokane, Washington-born actress subsequently posted a statement on social media asking the public to "stop speculating."

"An innocent celebration turned into an absurd political statement, which was not the intention," Sweeney added in his statement at the time.

The star did not comment on her registration as a Republican voter in Florida, which spread on social media on August 2 and was later reported by traditional media.

The actress had already attracted significant media attention after the fashion brand American Eagle published several videos in which she modeled the company's jeans and jackets. American Eagle's campaign revolves around a play on words with the phrase "Sydney Sweeney has great genes."

In one video, the word "genes" is crossed out and replaced with "jeans." In another clip, the blue-eyed blonde looks provocatively at the camera and discusses how her body composition is "determined by... genes."

"Genes are passed down from parents to offspring and often determine characteristics such as hair color, personality, and even eye color. My jeans are blue," Sweeney continues in the ads, which include a joke about the cameraman being distracted by her breasts.

Some social media users criticized the campaign as distasteful, claiming that it echoed rhetoric associated with eugenics and white supremacy at a time when the Trump administration is seeking to eliminate diversity, equality, and inclusion (DEI) initiatives and aggressively pushing for mass detention and deportation of immigrants.

A TikTok video that received hundreds of thousands of likes accused Sweeney of ignoring the current political climate, stating that "this is literally Nazi propaganda."

According to reports, American Eagle's stock rose as a result of the campaign focused on Sweeney. The company defended the campaign, stating, "Sydney Sweeney Has Great Jeans" is and always has been about jeans. Her jeans. Her story." | BGNES