Italian fashion legend Giorgio Armani, king of the luxury lifestyle empire, has died at the age of 91, "surrounded by his loved ones," his company said on Thursday.

"It is with infinite sorrow that the Armani Group announces the passing of its creator, founder, and tireless driving force: Giorgio Armani," the statement said.

The most famous contemporary designer, Armani opened his fashion house in Milan in 1975, quickly rose to the top of the industry and began dressing the stars.

His funeral will be private, the group said, but those wishing to pay their respects can do so in advance at the funeral home, which will be open on Saturday and Sunday (September 6 and 7) in Milan, AFP reported.

"Il Signore Armani, as he was always called with respect and admiration by his employees and collaborators, passed away peacefully, surrounded by his loved ones," the company said.

"Tireless to the end, he worked until his last days, dedicating himself to the company, the collections and the many current and future projects," it added.

Armani canceled his men's fashion show in Milan this year for health reasons. On doctor's orders, he also missed the Armani Prive show in Paris.

"For 20 years of Armani Prive, for the first time I am not in Paris," he said in July.

"My doctors recommended more rest, even though I felt ready," Armani added.

He explained that he had "monitored and controlled every aspect of the show from a distance," emphasizing, "I approved and signed off on everything you will see."

The Italian icon is known for inventing red carpet fashion, but he also pivoted to more youthful and affordable collections through Emporio Armani and opened luxury hotels.

His death came just weeks before celebrations marking the 50th anniversary of his eponymous brand.

Italian Culture Minister Alessandro Giuili paid tribute to "a leading figure in Italian culture who managed to turn elegance into a universal language.".

"His understated and innovative style redefined the relationship between fashion, cinema, and society, leaving an indelible mark on contemporary culture," he said.

"He was not only a master of fashion, but also a recognized ambassador of Italian identity around the world," the minister concluded. | BGNES